Smelly Balls Featured in Mercedes-Benz Gold Coast Magazine

More Than a Funny Name: Smelly Balls Goes High-End with Mercedes-Benz Gold Coast!

As far as first impressions go, we know Smelly Balls might sound like a playful punchline. But if you’ve been following our journey from Burleigh Heads to the open road, you know that behind the cheeky name is a brand that’s serious about scent, sustainability, and style.

That’s why we are absolutely stoked to share that we’ve been featured in the Summer 2025 edition of MBGC (Mercedes-Benz Gold Coast) Magazine!

When Luxury Meets "The Balls"

It’s not every day that a brand born from a love of road trips and coastal vibes gets the nod from one of the world’s most iconic luxury car names. The feature, titled "More Than a Funny Name," dives deep into what makes us tick.

Writer Melinda Burton captured the heart of our mission: proving that "doing good for the planet has never smelled, or looked, so good."

What They Said About Us

The article highlights our journey from a 2013 "lightbulb moment" by our founder, Georgina Townley, to the global operation we are today.

Some of our favourite takeaways from the feature:

The "Non-Negotiables": Our commitment to quality and a name you’ll never forget.
Ethical Roots: How we empower over 550 women in Nepal through our fair-trade wool felt production.
A New Kind of Luxury: As our Head of Brand and Creative, Izzie Bergin, told the magazine: "Smelly Balls is more than luxury fragrances... it’s a mission to improve our communities while enhancing your adventures."

Why Mercedes-Benz?

You might wonder what a rugged road-trip essential has in common with a sleek Mercedes-Benz G-Class. It’s simple: Design. Whether you’re cruising the coast in a luxury SUV or heading off-grid in a vintage van, you deserve a scent that doesn't smell like a chemical factory. MBGC recognized that our reusable, chic wool felt balls are the perfect accessory for drivers who care about their interior aesthetic as much as the environment.